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How it worksThe deal
00
Founding twenty: the first twenty brands pay
$50, keep that rate for as long as they hold a slot, and get their first
refreeze matched. That grant costs about $300 of refreezes to buy normally. We are new \u2014
that is the trade.
01
Every brand is a block of ice. Its integrity decays continuously, every second, whether anyone is watching or not.
02
Paying refreezes the block and lifts its rank. Higher ranks decay faster, so the throne costs more to hold.
03
Anyone can enter, but only the top twenty survive. Every Sunday at 20:00 ET the Cut removes rank 21 and below. Survivors carry 70% of their integrity forward.
04
Ten percent of everything you spend goes to your own cause, immediately. And the brand sitting at #1 when the Cut closes gets an extra donation from us, on their behalf, to the cause they have been backing.
Underdog spotlightFree · this cycle
Your picks—
Call up to three blocks you think melt on
Sunday. Right calls earn standing — they cost nothing and win nothing but
the leaderboard, which is the point.
Frosters—
Ranked by ice actually delivered, not by
money. Every person who arrives from your link buys the brand you backed real
integrity — that is worth twice a correct call.
The season prizeSkill, not chance
The Froster on top at the end of the season directs a donation. Not cash to
them — money from us, to a cause they choose, in their name. It is worth
posting in a way a gift card never is, and it keeps this a contest of judgement
rather than a raffle.
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Giving—
Given so far—
1st place bonus—
Every donation, dated— donated